ImpactEd is on a mission to banish the boring, and create positive outcomes for people in the workforce. Find out more about us and how we can help.
About us
BANISHING BORING: OUR STORY
ImpactEd Founder Arnika Macphail wasn’t what you would call a teacher's pet. Where there are bored kids, she sees effective feedback about the delivery of curriculum and a challenge to re-engage that student.
Attending workshops as a teacher, Arnika once again found it hard to engage. She sat in training that was delivered in the same way to hundreds of people, disconnected to the needs of those in the room, and she knew it could be better. It had to be, for the sake of disengaged students like she once was. She decided to take on the challenge, and ImpactEd was born.
In partnership with her husband David, ImpactEd was born.The goal was to revolutionise the delivery of training and offer agile, engaging, tactile, practical, relevant, supportive, high-quality training tailored to meet the needs of individuals and workplaces.
How? By listening. By showing up, digging in, and tailoring each and every session. And that’s how ImpactEd still operates today.
Since those early days, ImpactEd has grown to designing resources and deilvering training in a culture where participants feel safe, seen and heard.
ImpactEd is spicing up training, connecting workplaces together, growing relationships and strengthening the approach to training. We believe—we know—this will provide better outcomes for all.
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Our Team
We may be small, but we are mighty #nomoreboringPLD

Arnika Macphail
BTchLn, PGDipED endorsed in eLearning and Digital Technologies, MEd
Co-Founder, Managing Director
Arnika is a senior educational consultant with ImpactEd, holding a Master of Education.
With extensive experience leading professional development across Aotearoa, Arnika specialises in translating complex educational theory into sustainable, high-impact teaching practices. Known for a sharp, engaging, and deeply practical approach, Arnika is passionate about empowering educators to reclaim their clinical expertise and drive measurable student outcomes.

David Macphail
Co-Founder, Future Planner
David is the often-unseen backbone of ImpactEd. An experienced business owner and a hands-on kind of guy, David is instrumental to keeping ImpactEd running smoothly. A typical week sees him working on strategy, growth and alignment.
Placing high importance on good relationships, trust, and creating the world you want to live in, David is proud of what he and Arnika have built and has many more ideas for the future of ImpactEd.

Katie Tullet
BTchLn, PGDipED, MEd
FACILITATOR
Katie is an educational consultant with ImpactEd and a current Doctoral student in Education. Holding a Master of Education, her work focuses on the intersection of advanced curriculum design and systemic educational change.
Katie’s current doctoral research ensures she brings the most cutting-edge, empirically validated methodologies to her practice, helping schools navigate complex pedagogical shifts with precision.

Sarah Peacock
FACILITATOR
Before joining ImpactEd, Sarah served as a Senior Leader, where she honed her skills in leadership, coaching, and curriculum development. Her expertise lies in creating and implementing robust assessment practices to ensure leaders are making informed instructional decisions.
Sarah's commitment to education extends beyond the classroom. She is an advocate for continuous training and is passionate about using coaching to unlock full potential. Her approach is centered on collaboration, innovation, and a deep understanding of the complexities of the workplace.
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Our Values
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Our Vision
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HERE’S A TASTE TEST
Want to get a flavour for what we deliver? Check out our latest projects.
Esther
Deputy Principal, Ferndale High



